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App Store screenshots

App Store screenshots need to match the device sizes Apple accepts in App Store Connect. If the dimensions are wrong, App Store Connect can reject the upload before you even submit the app for review.

The short version: upload one to ten screenshots, use .jpeg, .jpg, or .png, and create screenshots at the exact pixel sizes Apple lists for the device family your app supports.

The Core Rules

According to Apple's screenshot specifications, App Store Connect accepts screenshots in .jpeg, .jpg, and .png formats.

For each platform and localization, the screenshot set should show the app clearly at the correct device size. If your app supports iPhone, start with Apple's current iPhone screenshot sizes. If your app supports iPad, Apple marks 13-inch iPad screenshots as required.

Apple can scale some screenshot sets to nearby display sizes, but the cleanest approach is to export the exact size for the App Store slot you are filling.

iPhone Screenshot Sizes

These are the iPhone screenshot sizes Apple lists for App Store Connect.

Device groupPortraitLandscape
6.9-inch displays1260 x 2736px, 1290 x 2796px, or 1320 x 2868px2736 x 1260px, 2796 x 1290px, or 2868 x 1320px
6.5-inch displays1284 x 2778px or 1242 x 2688px2778 x 1284px or 2688 x 1242px
6.3-inch displays1179 x 2556px or 1206 x 2622px2556 x 1179px or 2622 x 1206px
5.8-inch and similar edge-to-edge displays1170 x 2532px, 1125 x 2436px, or 1080 x 2340px2532 x 1170px, 2436 x 1125px, or 2340 x 1080px
5.5-inch displays1242 x 2208px2208 x 1242px
4.7-inch displays750 x 1334px1334 x 750px
4-inch displays640 x 1096px without status bar, or 640 x 1136px with status bar1136 x 600px without status bar, or 1136 x 640px with status bar

For most modern iPhone apps, the practical starting point is the 6.9-inch set. Apple notes that if accepted sizes are not provided for some smaller device groups, App Store Connect can use scaled screenshots from a larger group.

iPad Screenshot Sizes

If your app runs on iPad, Apple lists 13-inch screenshots as required. These are the main iPad screenshot dimensions Apple lists.

Device groupPortraitLandscape
13-inch displays2064 x 2752px or 2048 x 2732px2752 x 2064px or 2732 x 2048px
12.9-inch displays2048 x 2732px2732 x 2048px
11-inch displays1488 x 2266px, 1668 x 2420px, 1668 x 2388px, or 1640 x 2360px2266 x 1488px, 2420 x 1668px, 2388 x 1668px, or 2360 x 1640px
10.5-inch displays1668 x 2224px2224 x 1668px
9.7-inch displays1536 x 2008px without status bar, 1536 x 2048px with status bar, 768 x 1004px without status bar, or 768 x 1024px with status bar2048 x 1496px without status bar, 2048 x 1536px with status bar, 1024 x 748px without status bar, or 1024 x 768px with status bar

A Simple Workflow

  1. Decide whether the app listing needs iPhone screenshots, iPad screenshots, or both.
  2. Pick the exact App Store screenshot size before designing the image.
  3. Capture the app UI at the right device size.
  4. Add any marketing text or framing without changing the final canvas size.
  5. Export as .png, .jpg, or .jpeg.
  6. Upload the screenshot set to App Store Connect.

Practical Notes

Design at the final canvas size. If you resize finished artwork at the end, small text, device frames, and app UI can become soft.

Keep screenshots truthful. Apple's App Store Review Guidelines say screenshots and previews should accurately show the app's experience and current functionality.

Use the first screenshots for the clearest outcome. Screenshots do not need to explain every feature. They need to show enough of the app that a user understands what it does and why they might want it.

References